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to sell goods and services the marketer needs to have reliable and current information regarding the size of the market, disposable income, willingness to spend, age, gender, level of education, personality, lifestyle, culture and location of existing and potential consumers.
a problem-solving technique where people write down their ideas and later present them to the...
are used for mass production and are built to standardised specifications on a large scale....
a part of a business cycle when business activity is slowing down.
involves gaining ownership and/or increased control over the distribution network and retailers...