- Business Studies
a form of communication free to the manufacturer, but he or she has no control over the contents of the communication. Publicity is the stimulation of demand through a press release that gives a favourable report to a product. It is a non-personal form of communication. a marketing technique using free advertising outlets such as reports in newspapers, on radio and TV.
the people and institutions around the business that it interacts with each day.
are used for mass production and are built to standardised specifications on a large scale....
(also called kaleidoscopic packaging) packaging continually changes to reflect a series/...