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the idea, image or 'personality' of a product, service or company that people identify with and choose to trust.
a pronoun that does the work of a conjunction. A relative pronoun join two sentences or two...
a form of the verb that can express action on its own. It indicates tense, shows whether the...
language that conveys the emotion of the person speaking or writing: anger, love, hate and...
a series of cartoon-like sketches that show what each scene in a film or advert will look. A...
See kinaesthetic imagery.