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an advertising term to describe the people at whom an advertisement is aimed. Great care goes into choosing the target audience because the message put out by the advertiser must be both consistent with how the product managers want their product to be seen and understood and appealing to their target audience: Is the target audience young/old, rich/middle-class/working-class, male/female, urban/rural, and so on?
a figure of speech in which we attribute human characteristics to an inanimate object, e.g. the...
a Japanese form of lyric poetry, consisting of three lines and seventeen syllables as follows:...
lighting that lights up a whole scene fairly equally with very few shadows. The key light is the...
the placing (or positioning) of words in relation to one another.
a subordinate clause that takes the place and role of an adjective, e.g. The game that they...